Introducing Encore: Aarki's Revolutionary Machine Learning Platform

By Netvora Tech News

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Aarki has launched Encore, a groundbreaking machine learning platform designed to drive full-funnel growth for mobile marketers in a rapidly changing, privacy-first landscape. This cutting-edge platform is poised to revolutionize the way mobile app marketers approach user acquisition and retention.

Encore combines the power of dynamic targeting, continuous model evolution, and SKAN 4-ready optimization to deliver smarter user acquisition and stronger retention. What sets Encore apart is its unified platform framework, which supports both User Acquisition (UA) and Retargeting (RT) across iOS and Android, unlocking powerful synergies for sustainable growth and long-term user retention.

Powered by Aarki's proprietary AI infrastructure, Encore is capable of processing six million queries per second. This infrastructure, which includes over 1,000 owned and operated servers, dynamically fuses attributed data, unattributed signals, and real-time ad call overlays to minimize media waste and maximize campaign efficiency.

"At Aarki, we believe the future of mobile marketing belongs to platforms that unify performance and privacy," said Aman Sareen, CEO of Aarki. "With Encore, we're delivering a full-funnel solution that empowers mobile app marketers to grow smarter – from acquisition to retention – while thriving in a privacy-first world. Encore isn't just an evolution; it's a foundational shift in how the industry approaches intelligent, responsible advertising."

Key Advantages of Encore

• Unified platform framework supports both User Acquisition (UA) and Retargeting (RT) across iOS and Android
• Dynamically fuses attributed data, unattributed signals, and real-time ad call overlays to maximize campaign efficiency
• Powered by proprietary AI infrastructure, capable of processing six million queries per second
• Supports continuous model evolution and SKAN 4-ready optimization for smarter user acquisition and retention

With Encore, mobile app marketers can finally achieve their growth goals while prioritizing user privacy. This revolutionary platform is set to reshape the future of mobile marketing, and its impact is sure to be felt.