Game Publishers Get AI-Powered Sentiment Analysis

By Netvora Tech News

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Creativ Company is revolutionizing the market intelligence landscape with its innovative use of AI-powered sentiment analysis. The company has developed an AI system that analyzes 1.5 million online conversations about the top 17 game publishers, providing valuable insights into what gamers think of these companies and their titles. The AI system, which is powered by machine learning, was trained on a vast dataset of online conversations across Reddit, YouTube, Discord, and news articles over a six-month period. It took just 10 days to analyze the massive dataset, which consisted of over 9,300 sources of news and sentiment about the game publishers. The study covered the period from November 1, 2024, to the end of April 2025. I spoke with Creativ's CEO Wes Morton, CTO Joe Lai, and COIO Vibhu Bhan about the results of the analysis. Here are some key takeaways from the exclusive study. "We're a machine-intelligent marketing firm, and we're reinventing how to do consumer insights using large-language models," Morton explained. "The study is literally an ingestion of a million and a half consumer conversations about these different publishers." The goal of the sentiment analysis is to determine what gamers think about game companies based on what they say on social media. The AI large-language model is trained to detect nuances such as sarcasm, game-specific slang, and more, said Bhan.

The Biggest Topics of Conversation

The analysis revealed that gamers were most vocal about certain topics, including:

• Gameplay and mechanics
• Storylines and characters
• Graphics and visual quality
• Community engagement and support

How the Companies Fared

The analysis also provided insights into how the game publishers performed in terms of sentiment. While some companies received overwhelmingly positive feedback, others faced criticism and negative sentiment. The study highlights the importance of understanding consumer opinions and sentiment in the gaming industry.